In A WORLD OF SHIFTING MOTIVATIONS, ATTITUDES, AND VALUES, UNDERSTANDING THE SHOPPER FROM A HOLISTIC LENS IS MORE IMPORTANT THAN EVER
At the same time, unlocking highly fragmented shopper opportunities and selling the shopper story at a specific retailer requires a level of insight that's not sustainable for most resource strapped teams.
That's why leading retailers and manufacturers turn to Kantar's shopper experts.
Drawing from our proprietary monthly ShopperScape® Survey, our experts deliver high impact insights that enable clients to:
- Have a holistic view of the shopper landscape
- Examine shopping behavior and attitudes across key groups of shoppers
- Stay ahead of emerging trends
- Get a 360° view of seasonal shopping
- and more
Shopper trips are changing. We leverage Kantar's shopper insights to build a story with retailers — expanding their viewpoint on trips and conversions.
DIRECTOR OF INSIGHTS FORTUNE 100 MANUFACTURER
what powers our shopper insights?