In A WORLD OF SHIFTING MOTIVATIONS, ATTITUDES, AND VALUES, UNDERSTANDING THE SHOPPER FROM A HOLISTIC LENS IS MORE IMPORTANT THAN EVER

At the same time, unlocking highly fragmented shopper opportunities and selling the shopper story at a specific retailer requires a level of insight that's not sustainable for most resource strapped teams. 

That's why leading retailers and manufacturers turn to Kantar's shopper experts.

Drawing from our proprietary monthly ShopperScape® Survey, our experts deliver high impact insights that enable clients to:

  • Have a holistic view of the shopper landscape
  • Examine shopping behavior and attitudes across key groups of shoppers
  • Stay ahead of emerging trends
  • Get a 360° view of seasonal shopping
  • and more

 

 
Shopper trips are changing. We leverage Kantar's shopper insights to build a story with retailers — expanding their viewpoint on trips and conversions.

DIRECTOR OF INSIGHTS FORTUNE 100 MANUFACTURER

 

what powers our shopper insights?

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